I have Partnered with Integra Productions for over 18 years. In November we produced Serta Mattress’s NSM and new product launch. Their set had 3 vertical screens and 2, 16×9 screens for presentation and video playback.
The 3 vertical screens were used for eye candy, as well as their Special, Super Secret job in the product reveal. Each screen had 1 of 3 new products being released at this event.
This year the showroom was FOH (front of house). FOH is in the back of the room. The new Serta mascot, lights and music welcome the attendees.
I also had the honor and pleasure to see Robert O’Neill, an American Hero, for the 2nd time in 2014.